LOHAS
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Lifestyles of Health and Sustainability (LOHAS) is a demographic defining a particular market segment related to sustainable living, "green" ecological initiatives, and generally composed of a relatively upscale and well-educated population segment. Researchers have reported a range of sizes of the LOHAS market segment. For example, Worldwatch Institute reported that the LOHAS market segment in the year 2006 was estimated at $300 billion, approximately 30% of the USA consumer market;[1][2][3] and, a study by the Natural Marketing Institute showed that in 2007, 40 million Americans were included within the LOHAS demographic.[citation needed] Author Paul H. Ray, who coined the term Cultural Creatives in his book by the same name, explains that "What you're seeing is a demand for products of equal quality that are also virtuous."[4][5] Included in the cultural creative demographic are consumers of "new age" goods and services.[6][1]
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[edit] Products and services
The marketplace includes goods and services such as:
- Organic and locally grown food
- Organic and natural personal care products
- Hybrid and electric cars
- Green and sustainable building
- Energy efficient electronics/applicances
- Socially responsible investing
- Natural household products (paper goods and cleaning products)
- Complementary, alternative and preventive medicine (Naturopathic, Chinese medicine, etc.)
- Fair trade products
[edit] Scope
LOHAS is a recognised market segment in the USA, Western Europe[7] and South East Asia. Progressive Asian countries, including Japan, Singapore and Taiwan have similarly aligned interests.
The Japanese government recently launched "Cool Biz", a campaign that encouraged offices to allow their workers to remove the tie and adopt light-colored business suits. This made great a contribution to the environment as offices adjusted their themostats up to 28 degree Celsius, subject to the government's instruction.
[edit] See also
- LOVOS - Lifestyles of Voluntary Simplicity
[edit] References
- ^ a b Judith Rosen (5/27/2002). "Crossing the Boundaries:Regardless of its label, this increasingly mainstream category continues to broaden its subject base". -- Publishers Weekly. http://www.publishersweekly.com/article/CA219343.html.
- ^ Cohen, Maurie J. (January 2007). "Consumer credit, household financial management, and sustainable consumption". International Journal of Consumer Studies 31 (Volume 31 Issue 1): Page 57–65. doi:. http://www.blackwell-synergy.com/doi/full/10.1111/j.1470-6431.2005.00485.x?prevSearch=keywordsfield%3A%28%22LOHAS%22%29.
- ^ Halweil, Brianink =; Lisa Mastny, Erik Assadourian, Linda Starke, Worldwatch Institute (2004). State of the World 2004: A Worldwatch Institute Report on Progress Toward a Sustainable Society. W. W. Norton & Company. pp. 167. ISBN 0393325393.
- ^ Cortese, Amy (July 20, 2003). "They Care About the World (and They Shop, Too)". Business Section (New York Times). http://query.nytimes.com/gst/fullpage.html?res=9E01E3D8103CF933A15754C0A9659C8B63.
- ^ Everage, Laura (October 1, 2002). "Understanding the LOHAS Lifestyle". Gourmet Retailer Magazine (Nielsen Business Media). http://www.gourmetretailer.com/gourmetretailer/magazine/article_display.jsp?vnu_content_id=1738479.
- ^ David Moore (June 17, 2002). "Body & Soul, yoga w/o the yoyos". Media Life. http://www.medialifemagazine.com/news2002/jun02/jun17/1_mon/news3monday.html.
- ^ especially Germany
[edit] External links
- [1] LOHAS Journal Magazine and organizers of annual LOHAS Forum trade convention
- LOHASwire.com Canadian news wire agency specializing in LOHAS
- [2] Chic Cities - A current weekend series on Hong Kong / Shanghai / Tai Pei Lifestyle with introduction to latest trends, places of interest, shops and restaurants, celebrity interviews and many more.
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