Backmasking

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Backmasking (also known as backward masking)^[1] is a recording technique in which a sound or message is recorded backward onto a track that is meant to be played forward. Backmasking is a deliberate process, whereas a message found through phonetic reversal may be unintentional.

Backmasking was popularized by The Beatles, who used backward vocals and instrumentation on their 1966 album Revolver.^[2] Artists have since used backmasking for artistic, comedic, and satiric effect, on both analog and digital recordings. The technique has also been used to censor words or phrases for "clean" releases of songs.

Backmasking has been a controversial topic in the United States since the 1980s, when allegations from Christian groups of its use for Satanic purposes were made against prominent rock musicians, leading to record-burning protests and proposed anti-backmasking legislation by state and federal governments. Whether backmasked messages exist is in debate, as is whether backmasking can be used subliminally to affect listeners.

[edit] History

[edit] Development

In 1877 Thomas Edison invented the phonograph, a device that allowed sound to be recorded and reproduced on a rotating cylinder with a stylus (or "needle") attached to a diaphragm mounted at the narrow end of a horn. Emile Berliner invented the familiar lateral-cut disc phonograph record in 1888. His design overtook the Edison phonograph in the 1920s, since Berliner's patent expired in 1918, and others were then free to utilize his invention.

In addition to recreating recorded sounds by placing the stylus on the cylinder or disc and rotating it in the same direction as during the recording, one could hear different sounds by rotating the cylinder or disc backwards.^[3] In 1878 Edison noted that, when played backwards, "the song is still melodious in many cases, and some of the strains are sweet and novel, but altogether different from the song reproduced in the right way".^[4] The backwards playing of records was advised as training for magicians by occultist Aleister Crowley, who suggested in his 1913 book Magick (Book 4) that an adept "train himself to think backwards by external means", one of which was to "listen to phonograph records, reversed."^[5]

Tape recorders allowed backward recording in recording studios.

The 1950s saw the development of musique concrète, an avant-garde form of electronic music which involves editing together fragments of natural and industrial sounds, and the concurrent spread of the use of tape recorders in recording studios.^[6] These two trends led to tape music compositions, composed on tape using techniques including reverse tape effects.^[7]

The Beatles, who incorporated the techniques of concrète into their recordings, were responsible for popularizing the concept of backmasking.^[2] Singer John Lennon and producer George Martin both claim they discovered the backward recording technique during the recording of 1966's Revolver; specifically the album tracks "Tomorrow Never Knows" and "I'm Only Sleeping," and the single "Rain".^[8] Lennon stated that, while under the influence of marijuana, he accidentally played the tapes for "Rain" in reverse, and enjoyed the sound. The following day he shared the results with the other Beatles, and the effect was used first in the guitar solo for "Tomorrow Never Knows", and later in the coda of "Rain".^[9][10] According to Martin, the band had been experimenting with changing the speeds of and reversing the "Tomorrow Never Knows" tapes, and Martin got the idea of reversing Lennon's vocals and guitar, which he did with a clip from "Rain". Lennon then liked the effect and kept it.^[11][12] Regardless, "Rain" was the first song to feature a backmasked message: "Sunshine … Rain … When the rain comes, they run and hide their heads" (listen (info); the last line is the reversed first verse of the song).^[13]

[edit] Rumors

The Beatles were involved in the spread of backmasking both as a recording technique and as the center of a controversy. The latter has its roots in an event in 1969, when WKNR-FM DJ Russ Gibb received a phone call from a student at Eastern Michigan University who identified himself as "Tom". The caller asked Gibb about a rumor that Beatle Paul McCartney had died, and claimed that the Beatles song "Revolution 9" contained a backward message confirming the rumor. Gibb played the song backwards on his turntable, and heard "Turn me on, dead man … turn me on, dead man … turn me on, dead man…" (listen (info)).^[14] Gibb began telling his listeners about what he called "The Great Cover-up",^[15] and to the original clue were added various others, including the alleged backmasked message "Paul is a dead man, miss him, miss him, miss him", in "I'm So Tired".^[14] The "Paul is dead" rumor popularized the idea of backmasking in popular music.^[2]

Following Gibb's show, many more songs were found to contain audible phrases when reversed. Initially, the search was done mostly by fans of rock music, but in the late 1970s,^[16] during the rise of the Christian right in the United States,^[17] fundamentalist Christian groups began to claim that backmasked messages could bypass the conscious mind and reach the subconscious, where they would be unknowingly accepted by the listener.^[18] In 1981, Christian DJ Michael Mills began stating on Christian radio programs that Led Zeppelin's "Stairway to Heaven" contained hidden messages that were heard by the subconscious.^[19] In early 1982, the Praise the Lord Network's Paul Crouch hosted a show with self-described neuroscientist William Yarroll, who argued that rock stars were cooperating with the Church of Satan to place hidden subliminal messages on records.^[20] Also in 1982, fundamentalist Christian pastor Gary Greenwald held public lectures on dangers of backmasking, along with at least one mass record-smashing.^[21] During the same year, thirty North Carolina teenagers, led by their pastor, claimed that singers had been possessed by Satan, who used their voices to create backward messages, and held a record-burning at their church.^[22]

Allegations of demonic backmasking were also made by social psychologists, parents, and critics of rock music,^[23] as well as the Parents Music Resource Center (formed in 1985),^[24] which accused Led Zeppelin of using backmasking to promote Satanism.^[25] On the April 28, 1982 edition of the CBS Evening News, Dan Rather discussed the finding of possible backmasked messages, and played reversed sections of songs by Led Zeppelin, Electric Light Orchestra and Styx.^[26]

[edit] Legislation

One result of the furor was the firing of five radio DJs who had encouraged listeners to search for backward messages in their record collections.^[16] A more serious consequence was legislation by the state governments of Arkansas and California. The 1983 California bill was introduced to prevent backmasking that "can manipulate our behavior without our knowledge or consent and turn us into disciples of the Antichrist".^[27] Involved in the discussion on the bill was a California State Assembly Consumer Protection and Toxic Materials Committee hearing, during which "Stairway to Heaven" was played backwards, and William Yaroll testified.^[28] The successful bill made the distribution of records with undeclared backmasking an invasion of privacy for which the distributor could be sued.^[21] The Arkansas law passed unanimously in 1983, referenced albums by The Beatles, Pink Floyd, Electric Light Orchestra, Queen and Styx,^[17] and mandated that records with backmasking include a warning sticker: "Warning: This record contains backward masking which may be perceptible at a subliminal level when the record is played forward." However, the bill was returned to the state senate by Governor Bill Clinton and defeated.^[21] House Resolution 6363, introduced in 1982 by Representative Bob Dornan (R-California), proposed mandating a similar label;^[29] the bill was referred to the Subcommittee on Commerce, Transportation and Tourism and was never passed.^[30] Government action was also called for in the legislatures of Texas and Canada.^[21]

The compact disc made finding backward messages difficult, causing interest in backmasking to decline.

With the advent of compact discs in the 1980s, but prior to the advent of sound editing technology for personal computers in the 1990s, it became more difficult to listen to recordings backwards, and the controversy died down.^[23]

[edit] Resurgence

Though the backmasking controversy peaked in the 1980s, the general belief in subliminal manipulation became more widespread in the United States during the following decade,^[31] with belief in Satanic backmasking on records persisting into the 1990s.^[32] At the same time, the development of sound editing software with audio reversal features simplified the process of reversing audio,^[23] which previously could only be done with full fidelity using a professional tape recorder.^[18] The Sound Recorder utility, included with Microsoft Windows from Windows 95 to Windows XP, allows one-click audio reversal,^[33] as does popular open source sound editing software Audacity.^[34] Following the growth of the Internet, backmasked message searchers used such software to create websites featuring backward music samples, which became a widely-used method of exploring backmasking in popular music.^[23]

[edit] Use

The switch to digital audio made recording backmasked messages quicker and easier.

Backmasking has been used as a recording technique since the 1960s. In the era of magnetic tape sound recording, backmasking required that the source reel-to-reel tape actually be played backwards, which was achieved by first being wound onto the original takeup reel, then reversing the reels so as to use that reel as the source (this would reverse the stereo channels as well). Digital audio recording has greatly simplified the process.^[35]

Backmasked words are unintelligible noise when played forward, but when played backwards are clear speech.^[22] Listening to backmasked audio with most turntables requires disengaging the drive and rotating the album by hand in reverse^[36] (though some can play records backwards^[18]). With magnetic tape, the tape must be reversed and spliced back in to the cassette.^[36] Compact discs were difficult to reverse when first introduced, but digital audio editors, which were first introduced in the late 1980s and became popular during the next decade,^[37] allow easy reversal of audio from digital sources.^[23]

[edit] Satanic backmasking

Although the Satanic backmasking controversy involved mainly classic rock songs whose authors denied any intent to promote Satanism, backmasking has been used by heavy metal bands to deliberately insert messages in their lyrics or imagery. Bands have utilized Satanic imagery for commercial reasons. One of the most famous alleged uses of backmasking is found in the song by Led Zeppelin, Stairway to Heaven. If played backwards during the section in the lyrics that goes, "If there's a bustle in your hedgerow, don't be alarmed now. It's just a spring clean for the may queen. Yes there are two paths you can go by; but in the long run, there's still time to change the road you're on," some listeners claim to hear, "Here's to my sweet Satan. The one whose little path would make me sad, whose power is Satan. He'll give those with him 666. There was a little toolshed where he made us suffer, sad Satan." ^[38] For example, thrash metal band Slayer included at the start of the band's 1985 album Hell Awaits a deep backmasked voice chanting "Join Us" over and over at increasing volumes for 1 minute and 2 seconds until a deep voice says "Welcome Back."(listen (info)).^[39][40][41] However, Slayer vocalist Tom Araya states that the band's use of Satanic imagery was "solely for effect".^[42] Cradle of Filth, another band that has employed Satanic imagery, released a song entitled "Dinner at Deviant's Palace", consisting almost entirely of ambient sounds and a reversed reading of the Lord's Prayer^[43] (a backwards reading of the Lord's Prayer is reportedly a major part of the Black Mass).^[19][44]

[edit] Aesthetic use

Backmasking is often used for aesthetics, i.e., to enhance the meaning or sound of a track.^[16] During the Judas Priest subliminal message trial, lead singer Rob Halford admitted to recording the words "In the dead of the night, love bites" backwards into the track "Love Bites", from the 1984 album Defenders of the Faith. Asked why he recorded the message, Halford stated that "When you're composing songs, you're always looking for new ideas, new sounds."^[45]

A well-known example of a hidden message is recorded backwards into Pink Floyd's 1979 song "Empty Spaces": "…congratulations. You've just discovered the secret message. Please send your answer to Old Pink, care of the funny farm, Chalfont." (voice in background) "Roger! Carolyn is on the phone!"^[46] This line may refer to former lead singer Syd Barrett, who is thought to have suffered a nervous breakdown years earlier.^[46]

One backmasking technique is to reverse an earlier part of a song. Missy Elliott used this technique in one of her songs, "Work It",^[47] as did Jay Chou ("You Can Hear", from Ye Hui Mei),^[48] At the Drive-In ("300 MHz", from Vaya),^[49] and Lacuna Coil ("Self Deception", from Comalies).^[50] A related technique is to reverse an entire instrumental track. John Lennon originally wanted to do so with "Rain", but objections by producer George Martin and bandmate Paul McCartney cut the backward section to 30 seconds.^[9] The Stone Roses have made heavy use of this technique in songs including "Don't Stop",^[51] "Guernica", and "Simone",^[52] which are all backwards versions of other Stone Roses tracks, sometimes overdubbed with new vocals.

Artists often use backmasking of sounds or instrumental audio to produce interesting sound effects.^[35][53] One such sound effect is the reverse echo. When done on tape, such use of backmasking is known as reverse tape effects. One example is Matthew Sweet's 1999 album In Reverse, which includes reversed guitar parts which were played directly onto a tape running in reverse.^[54] For live concerts, the guitar parts were played live on stage using a backward emulator.^[55]

The Canadian band Klaatu used the vocal track, reversed, from their song "Anus From Uranus" as the vocal track to the song "Silly Boys", and even included a lyrics sheet that attempted to translate the backwards vocal sounds into actual words, however the result was mostly nonsensical non sequiturs or imaginative license.^[56]

[edit] Humorous and parody messages

The manual for the popular sound program SoX pokes fun at subliminal messages. The description of the "reverse" option says "Included for finding Satanic subliminals."

A common use of backmasking is hiding a comedic or parodical message backwards in a song. The B-side of the 1966 Napoleon XIV single "They're Coming to Take Me Away Ha-Haaa!" is a reversed version of the entire forwards record, entitled "!aaaH-aH ,yawA eM ekaT oT gnimoC er'yehT". It reached #3 in the US charts, and #4 in the UK.^[57]

In "Weird Al" Yankovic's "Nature Trail to Hell", from 1984's "Weird Al" Yankovic in 3-D, Yankovic's backmasked voice declares that "Satan eats Cheez Whiz" (listen (info)).^[23]. Another early example can be found on the J. Geils Band track "No Anchovies, Please", from 1980s album Love Stinks. The message, disguised as a foreign-sounding language spoken under the narration, is, "It doesn't take a genius to tell the difference between chicken shit and chicken salad."^[18]

Styx, after being accused of Satanic backmasking, included an actual backmasked message in Kilroy Was Here: "Annuit Cœptis, Novus Ordo Seclorum".

Electric Light Orchestra and Styx, following their involvement in the 1980s backmasking controversy, released songs that parody the allegations made against them. ELO, after being accused of Satanic backmasking on their 1974 album Eldorado, included backmasked messages in two songs on their next album, 1975's Face The Music.^[58] "Down Home Town" begins with a voice twice repeating (in reverse) "Pass the mighty waterfall".^[59] And the opening instrumental "Fire On High" contains the backmasked message "The music is reversible, but time is not. Turn back! Turn back! Turn back!" (listen (info)).^[60] In 1983 ELO released an entire album, Secret Messages, in response to the controversy.^[61] Among the many backmasked messages on the album are: "Welcome to the big show" (2x);^[18] "Thank you for listening"; "Look out there's danger ahead"; "Hup two three four"; "Time After Time"; and "You're playing me backwards".^[59] Styx also released an album in response to allegations of Satanic backmasking:^[62] 1983's Kilroy Was Here, which deals with an allegorical group called the "Majority for Musical Morality" that outlaws rock music.^[17] A sticker on the album cover contains the message, "By order of the Majority for Musical Morality, this album contains secret backward messages", and the song "Heavy Metal Poisoning" does in fact contain the backmasked Latin words "Annuit Cœptis, Novus Ordo Seclorum" ("God has favored our undertakings; a new order for the ages")—part of the Great Seal which encircles the pyramid on the back of the American dollar bill.^[29]

Iron Maiden's 1983 album Piece of Mind features a short backwards message, included by the band in response to allegations of Satanism that were surrounding them at the time.^[63] Between the songs "The Trooper" and "Still Life" is inebriated drummer Nicko McBrain doing an impression of Idi Amin Dada: "'What ho', sed de t'ing wid de t'ree bonce [said the thing with the three heads]. Don't meddle wid t'ings you don't understand," followed by a belch.^[64]

British band Act of Faith included in their track Angels in Exile (1988) the reversed phrase "Satan is bored", parodying the repetitive reports from the United States that "Satan is Lord" and similar phrases were backmasked into recordings. The message was recorded out of phase so that it is not heard if played on monophonic equipment.

Some messages chastise or poke fun at the listener who is playing the song backwards. One such message was included by "Weird Al" Yankovic in "I Remember Larry", from the 1996 album Bad Hair Day, on which Yankovic lightly chastises the listener with the backmasked remark, "Wow, you must have an awful lot of free time on your hands" (listen (info)).^[65] Similarly, the B-52's song "Detour Through your Mind", from the 1986 LP Bouncing off the Satellites, contains the message, "I buried my parakeet in the backyard. Oh no, you're playing the record backwards. Watch out, you might ruin your needle."^[66] Meanwhile, Christian rock group Petra included in their song "Judas Kiss", from the 1982 album More Power To Ya, the message, "What are you looking for the devil for, when you ought to be looking for the Lord?"^[18] The band Mindless Self Indulgence released a song titled "Backmask", which contains the forward lyrics "Play that record backwards / Here's a message yo for the suckas / Play that record backwards / And go fuck yourself". The backwards messages in the song include, "respect your parents", "clean your room", and "do your homework".^[49]

[edit] Critical or explicit messages

Frank Zappa used backmasking to avoid censorship.

Backmasking has also been used to record statements perhaps too critical or explicit to be used forwards. Frank Zappa used backmasking to avoid censorship of the track "Hot Poop", from We're only in it for the Money (1968). The released version contains at the end of its side "A" the backmasked message "Better look around before you say you don't care. / Shut your f...ing mouth 'bout the length of my hair. / How would you survive / If you were alive / shitty little person?" . This profanity-laced verse, originally from the song "Mother People", was censored by Verve Records, so Zappa edited the verse out, reversed it, and inserted it elsewhere in the album as "Hot Poop" (though even in the backward message the word "fucking" is censored).^[67] Another example is found in Roger Waters' 1991 album Amused to Death, on which Waters recorded a backward message, possibly critical of film director Stanley Kubrick, who had refused to let Waters sample a breathing sound from 2001: A Space Odyssey.^[68] The message appears in the song "Perfect Sense Part 1", in which Waters' backmasked voice says, "Julia, however, in light and visions of the issues of Stanley, we have changed our minds. We have decided to include a backward message, Stanley, for you and all the other book burners."^[69]

[edit] Censorship

A further use of backmasking is to censor words and phrases deemed inappropriate on radio edits and "clean" album releases.^[70] For example, The Fugees' clean version of the album The Score contains various backmasked profanities;^[70] thus, when playing the album backwards, the censored words are clearly audible among the backward gibberish.^[71] When used with the word "shit", this type of backmasking results in a sound similar to "ish". As a result, "ish" became a euphemism for "shit".^[72]

[edit] Accusations

Artists who have been accused of backmasking include Led Zeppelin, The Beatles, Pink Floyd, Electric Light Orchestra, Queen, Styx, AC/DC, Judas Priest, The Eagles,^[73] The Rolling Stones,^[73] Jefferson Starship,^[29] Black Oak Arkansas,^[29] Rush,^[74] Britney Spears,^[75] and Eminem.^[23]

Electric Light Orchestra was accused of hiding a backward Satanic message in their 1974 album Eldorado. The title track, "Eldorado", was said to contain the message "He is the nasty one / Christ, you're infernal / It is said we're dead men / Everyone who has the mark will live."^[29] ELO singer and songwriter Jeff Lynne responded by calling this accusation (and the related charge of being "devil-worshippers") "skcollob",^[61] and stating that the message "is absolutely manufactured by whoever said, 'That's what it said.' It doesn't say anything of the sort."^[66] The group included several backward messages in later albums in response to the accusations.

In 1981, Styx was accused of putting the backward message "Satan move through our voices" (listen (info)) on the song "Snowblind", from Paradise Theatre.^[17] Guitarist James Young called these charges "rubbish",^[76] and responded, "If we want to make a statement, we'll do it in a way that people can understand us and not in a way where you have to go out and buy a $400 tape player to understand us."^[62] In 1983, the band released a concept album, Kilroy Was Here, satirizing the Moral Majority.

A well-known alleged message is found in rock group Led Zeppelin's 1971 song "Stairway to Heaven". The backwards playing of a portion of the song purportedly results in words beginning with "Here's to my sweet Satan" (listen (info)).^[77] But Swan Song Records issued a statement to the contrary: "Our turntables only play in one direction—forwards".^[19] And Led Zeppelin vocalist Robert Plant denied the accusations in an interview: "To me it's very sad, because 'Stairway To Heaven' was written with every best intention, and as far as reversing tapes and putting messages on the end, that's not my idea of making music."^[78] Another widely-known alleged message, "It's fun to smoke marijuana", in Queen's song "Another One Bites the Dust", is similarly disclaimed by the group's spokesperson.^[23]

[edit] Subliminal persuasion

Accusations have been made by various groups that backmasking can be used to create subliminal messages.

[edit] Fundamentalist Christian groups

Various fundamentalist Christian groups have declared that Satan—or Satan-influenced musicians—use backmasked messages to subliminally alter behavior. Pastor Gary Greenwald claimed that subliminal messages backmasked into rock music induce listeners towards sex and drug use.^[79] Minister Jacob Aranza wrote in his 1982 book Backward Masking Unmasked that rock groups "are using backmasking to convey satanic and drug related messages to the subconscious."^[16] Christian DJ Michael Mills argued in 1981 that "the subconscious mind is being successfully affected by the repetition of beat and lyrics—being affected through a subliminal message."^[80] Mills has toured America warning Christian parents about subliminal messages in rock music.^[21]

Some Christian websites have claimed that backmasking is widely used for Satanic purposes.^[22] The web page for Alabama group Dial-the-Truth Ministries argues for the existence of Satanic backmasking in "Stairway to Heaven", saying that the song contains the backward message, "It's my sweet Satan … Oh I will sing because I live with Satan."^[81] The website of Australian group Bible Believers quotes from Jacob Aranza's Backward Masking Unmasked regarding William Yarroll's proposed physiology of the mechanism by which messages in music reach the subconscious:

[A]t the base of the brain there is a "check valve", the Reticular Activating System. Based on prior programmed values, emotional responses, and our conditioning, a message will be accepted or rejected … If this interpretive process fails to match the message to the logical, conscious brain hemisphere, it is passed on into the next hemisphere for further evaluation. If the left conscious brain can find no known matching information, the creative right takes over the decoding process. As the right hemisphere mirrors the strange message … the message is acknowledged and stored.

This claim, though, of a "left conscious brain" and a "creative right" which literally mirrors information coming from the left has absolutely no basis in modern neuroscience. The Bible Believers website also quotes from a 1983 Psychology Today issue in which a Dr. Silverman writes that "the perception of stimuli too weak to be consciously recognized … is a real phenomenon that has been demonstrated beyond any reasonable doubt."^[82] This refers, however, to stimuli that would otherwise be intelligible, but are simply too weak to be noticed consciously (e.g. a single frame of a Coca-Cola ad within a movie), not to stimuli which must first be manipulated just to be intelligible, such as deliberately backmasked audio.

[edit] PMRC

In 1985, Dr. Joe Stuessy testified to the United States Congress at the Parents Music Resource Center hearings that:

The message [of a piece of heavy metal music] may also be covert or subliminal. Sometimes subaudible tracks are mixed in underneath other, louder tracks. These are heard by the subconscious but not the conscious mind. Sometimes the messages are audible but are backward, called backmasking. There is disagreement among experts regarding the effectiveness of subliminals. We need more research on that.^[83]

Stuessy's written testimony stated that:

Some messages are presented to the listener backwards. While listening to a normal forward message (often somewhat nonsensical), one is simultaneously being treated to a backwards message (in other words, the lyric sounds like one set of words going forward, and a different set of words going backwards). Some experts believe that while the conscious mind is absorbing the forward lyric, the subconscious is working overtime to decipher the backwards message.^[83]

[edit] Court cases

Serial killer Richard Ramirez, on trial in 1988, stated that AC/DC's music, and specifically the song "Night Prowler" on Highway to Hell, inspired him to commit murder.^[81] Reverse speech advocate David John Oates claimed that Highway to Hell, on the same album, contains backmasked messages including "I'm the law", "my name is Lucifer", and "she belongs in hell".^[84] AC/DC's Angus Young responded that "you didn't need to play [the album] backwards, because we never hid [the messages]. We'd call an album Highway To Hell, there it was right in front of them."^[85]

In 1990, British heavy metal band Judas Priest was sued over a suicide pact made by two Nevada schoolboys. The lawsuit by their families claimed that the 1978 Judas Priest album Stained Class contained hidden messages, including the forward subliminal words "Do it" in the song "Better By You, Better Than Me" , and various backward subliminal messages. The case was dismissed by the judge for insufficient evidence of Judas Priest's placement of subliminal messages on the record,^[86] and the judge's ruling stated that "The scientific research presented does not establish that subliminal stimuli, even if perceived, may precipitate conduct of this magnitude. There exist other factors which explain the conduct of the deceased independent of the subliminal stimuli."^[87] Judas Priest members commented that if they wanted to insert subliminal commands in their music, messages leading to the deaths of their fans would be counterproductive, and they would prefer to insert the command "Buy more of our records."^[88]

[edit] Skepticism

Skeptic Michael Shermer claims that the emergence of the Paul is dead phenomenon, including the alleged message at the end of "I'm So Tired", was caused by faulty perception of a pattern. Shermer argues that the human brain evolved with a strong pattern recognition ability that was necessary to process the large amount of noise in man's environment, but that today this ability leads to false positives.^[89] Stanford University psychology professor Brian Wandell postulates that the observance of backward messages is a mistake arising from this pattern recognition facility, and argues that subliminal persuasion theories are "bizarre" and "implausible."^[36] Rumors of backmasking in popular music have been described as auditory pareidolia.^[90] James Walker, president of Christian research group Watchman Fellowship, states that "You could take a Christian hymn, and if you played it backwards long enough at different speeds, you could make that hymn say anything you want to"; Led Zeppelin publicist BP Fallon concurs, saying that "Play anything backwards, and you'll find something." Eric Borgos of audio reversal website talkbackwards.com^[91] states that "Mathematically, if you listen long enough, eventually you'll find a pattern",^[23] while Jeff Milner of popular backmasking site jeffmilner.com^[77] recounts, "Most people, when I show them the site, say that they’re not able to hear anything, until, of course, I show them the reverse lyrics."^[92]

Audio engineer Evan Olcott claims that messages by artists including Queen and Led Zeppelin are coincidental phonetic reversals, in which the spoken or sung phonemes form new combinations of words when listened to backwards.^[11] Olcott states that "Actually engineering or planning a phonetic reversal is next to impossible, and even more difficult when trying to design it with words that fit into a song."^[24]

In 1985, University of Lethbridge psychologists John Vokey and J. Don Read conducted a study using Psalm 23 from the Bible, Queen's "Another One Bites the Dust", and other sound passages made up for the experiment. Vokey and Read concluded that if backmasking does exist, it is ineffective. Participants had trouble noticing backmasked phrases when the samples were played forwards, were unable to judge the types of messages (Christian, Satanic, or commercial), and were not led to behave in a certain way as a result of being exposed to the backmasked phrases. Vokey concluded that "we could find no effect of the meaning of engineered, backward messages on listeners’ behaviour, either consciously or unconsciously."^[93] Similar results to Vokey and Read's were obtained by D. Averill in 1982.^[94] A 1988 experiment by T.E. Moore found "no evidence that listeners were influenced, consciously or unconsciously, by the content of the backward messages."^[31] In 1992, an experiment found that exposure to backward messages did not lead to significant changes in attitude.^[95] Psychology professor Mark D. Allen says that "delivering subliminal messages via backward masking is totally and ridiculously impossible".^[96]

The finding of backward Satanic messages has been explained as caused by the observer-expectancy effect. The Skeptic's Dictionary states that "you probably won't hear [backmasked] messages until somebody first points them out to you. Perception is influenced by expectation and expectation is affected by what others prime you for."^[97] In 1984, S. B. Thorne and P. Himelstein found that "when vague and unfamiliar stimuli are presented, [test subjects] are highly likely to accept suggestions, particularly when the suggestions are presented by someone with prestige and authority."^[98] Vokey and Read concluded from their 1985 experiment that "the apparent presence of backward messages in popular music is a function more of active construction on the part of the perceiver than of the existence of the messages themselves."^[21]

[edit] See also

• List of backmasked messages
• Phonetic reversal
• Reverse speech
• Subliminal message

[edit] References

[edit] Notes

[edit] Bibliography

• Blecha, Peter (2004). Taboo Tunes: A History of Banned Bands and Censored Songs. Backbeat Books. ISBN 0879307297. 
• Denisoff, R. Serge (1988). Inside MTV. Transaction. ISBN 0887388647. 
• Patterson, R. Gary (2004). Take a Walk on the Dark Side: Rock and Roll Myths, Legends, and Curses. Fireside. ISBN 0743244230. 
• Poundstone, William (1983). "Secret Messages on Records". Big Secrets. New York City: William Morrow and Company. ISBN 0-688-04830-7.  Chapter also available with commentary by Malinda McCall.
• Poundstone, William (1986). "Backward Messages on Records". Bigger Secrets. Houghton Mifflin. ISBN 0395453976. 
• Vokey, John R. (2002). "Subliminal Messages" (PDF). Psychological Sketches (6th ed.). Lethbridge, Alberta: Psyence Ink. pp. 223–246. http://people.uleth.ca/~vokey/pdf/Submess.pdf. Retrieved on 2006-07-05. 
• Zusne, Leonard; Warren H. Jones (1989). Anomalistic Psychology: A Study of Magical Thinking. Lawrence Erlbaum Associates. pp. 78. ISBN 0805805087. 

[edit] External links

• Backmask Online—clips and analysis of possible backmasked messages
• Jeff Milner's Backmasking Page—a Flash player with forward and backward versions of songs claimed to contain backmasking; the focus of the Wall Street Journal article
• Backmask Flash—flash clips of possible backmasked messages from Albino Blacksheep
• TalkBackwards.com—allows uploaded music to be reversed
• Hidden and Satanic Messages In Rock Music—1981 radio interview with Michael Mills

• Excerpt with alleged backward messages by Led Zeppelin, The Beatles, Queen

• "Backwards Messages in Rock Music—Revealed!" podcast featuring The Beatles, Led Zeppelin, The Eagles, Rush, Jefferson Starship, Wings, Queen, Phil Collins, Britney Spears, Judas Priest, Pink Floyd, Iron Maiden, Electric Light Orchestra, Prince, and Information Society
• Radio program exploring backmasking by announcer Joe Kleon, broadcast on WRQK-FM, with audio samples from Britney Spears, Led Zeppelin, Pink Floyd, Metallica, Styx, Cheap Trick, and others