Tesla Motors

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Tesla Motors, Inc.
Type Private
Founded 2003
Headquarters San Carlos, California, USA
Key people Elon Musk (Chairman and CEO)

Ze'ev Drori (Vice Chairman, former CEO 2007-2008)
Michael Marks (former CEO)
Martin Eberhard (co-founder)
Marc Tarpenning (co-founder)

JB Straubel (CTO)
Industry Automotive
Products Tesla Roadster
Employees 250 +
Website http://www.teslamotors.com/

Tesla Motors, Inc. is a Silicon Valley automobile startup company focusing on the production of high performance, consumer-oriented battery electric vehicles.[1] The firm was incorporated in July 2003 by engineers Martin Eberhard and Marc Tarpenning in San Carlos, California.

Tesla Motors is named for electrical engineer and physicist Nikola Tesla.[2] The Tesla Roadster's motor is a three-phase Tesla AC induction motor.

Contents

[edit] Financing and organization

Corporate headquarters in San Carlos, CA

The initial, Series A investment round of USD$7.5 million was led by PayPal co-founder Elon Musk in April 2004 and included Compass Technology Partners. Musk, a South African-born entrepreneur, became Tesla's Chairman of the Board and in February 2005, led Tesla Motors' second, USD$13 million Series B investment round which added Valor Equity Partners to the funding team. Musk co-led the third, USD$40 million Series C round in May 2006 along with VantagePoint Venture Partners. Tesla's third round included investment from prominent entrepreneurs including Google co-founders Sergey Brin & Larry Page, former eBay President Jeff Skoll, Hyatt heir Nick Pritzker and added the VC firms Draper, Fisher, Jurvetson, Capricorn Management and The Bay Area Equity Fund Managed by JP Morgan.[1]

The fourth, Series D round in May 2007 added another USD$45 million and brought the total investments to over $105 million USD through private financing. The fifth, Series E round in February 2008 added another USD$40 million. Elon Musk, who was President of PayPal before it was bought by eBay, has contributed $70 million of his own money to the company. By January, 2009, Tesla had raised USD$187 million and delivered 147 cars.[3][4]

In August, 2007 Martin Eberhard was replaced by an interim CEO, Michael Marks. In December 2007, Ze'ev Drori became the permanent CEO and President of Tesla Motors.[5] In January 2008, Tesla Motors fired several key personnel who had been involved from the inception after a performance review by the new CEO.[6] In October 2008, Chairman Elon Musk succeeded Ze'ev Drori as CEO. Drori became Vice Chairman and remained on the Board of Directors.

[edit] Models

[edit] Tesla Roadster

Tesla Roadster

Tesla Motors' first production vehicle, the Tesla Roadster, is an all-electric sports car. According to test results from an EPA certified laboratory, the car has a range of 221 miles (356 km). The company and reviewers state that the Tesla Roadster accelerates from zero to 60 mph (100 km/h) in less than four seconds, and has a top speed of 125 mph (201 km/h) (limited for safety). The cost of powering the vehicle is estimated at US$0.02 per mile.[7]

Prototypes were introduced to the public in July 2006, and the Tesla Roadster was featured on the cover of Time Magazine in December 2006 as the recipient of the magazine's "Best Inventions 2006 - Transportation Invention" award.[7] Demand has been high for the first "Signature One Hundred" set of fully equipped Roadsters, which sold out in less than three weeks,[8] and the second hundred sold out by October, 2007. As of May 2 2008, more than 600 Tesla Roadsters have been reserved and 400 more are on the waiting list.[9] The first production model was delivered to Elon Musk, Chairman of the Board, in February, 2008 and general production began on March 17, 2008.[10]

There have been very few reviews of the Roadster since it is so exclusive. In an early layman'sTesla Roadster Review, some information not previously disclosed was discussed. Since the Roadster is fully electric, there is no engine cranking sound, so the driver is greeted with a chime. The dashboard, besides displaying RPM and speed, also indicates how many amps are being used instantaneously. There is also a special battery control screen to the left indicating state of charge that is also lit when the car was charging.

On January 11 2009, Tesla started taking orders for their new Tesla Roadster Sport, an enhanced-performance version of the Roadster that sells for $128,500, deliveries starting in June. [11]

[edit] Model S

Tesla is currently working on a sedan, originally code-named the "Whitestar" and now known as the Model S, which will be introduced as a 2012 model.[12] It is being designed as an alternative to cars such as the BMW 5 Series and the Audi A6, with an estimated price of $50,000 (after tax rebate). California Governor Arnold Schwarzenegger was present at the announcement of this new model and was on hand to announce that the Model S would be built in a new plant in Hawthorne, California.[13] The model S will go into production in late 2011 at a base price of $57,400 (without government rebate). [14]

On March 26, 2009, Tesla unveiled the Model S' design to the public by introducing a concept version of the car. This concept includes a touch-screen dashboard and other state-of-the-art features. It seats 7 and has a 0-60 time of 5.5 seconds. [15] It will go 300 miles before having to charge it again via 120 volt, 240 volt or 480 volt outlet.[16]

[edit] Future models

Future plans include a more affordable third model. The development and production of this future model, code-named "BlueStar," will be funded by profits from the Model S sedan. According to Tesla, if everything goes according to plan, BlueStar will be released in 2012 and cost around $30,000.[17]

[edit] Residential solar panels

Tesla plans to offer home roof mounted solar-photovoltaic systems through SolarCity, another Elon Musk-funded company, that will offset power used by the home charger, allowing 50 miles (80 km) of travel per day without burdening the power grid.

[edit] Facilities

Tesla Motors' headquarters are located in San Carlos, California, where much of the development of the Tesla Roadster occurred.

[edit] Europe

Tesla Motors has facilities in England related to the design and assembly of the Tesla Roadster.

The Tesla Roadster is currently being assembled by Lotus Cars in Hethel, England.

[edit] Asia

Tesla Motors has facilities in Taiwan for motor production. These will be used in the Tesla Roadster and the Tesla Model S (WhiteStar).

[edit] United States

The first Tesla store opened in Los Angeles, CA in April 2008. A second store opened in Menlo Park, California in July 2008.[citation needed]

The company announced on June 30, 2008 that it will not build a manufacturing plant in New Mexico as originally planned. Instead, California was able to offer sufficient incentives to enable the manufacturing plant to be built in California. No other details were released at that time.[citation needed]

On February 2, 2009, Tesla announced that since they were unable to secure $100 million in venture capital in order to build the factory, plans for its construction would be put on hold until such a time that they could receive sufficient funds from the government as part of the Advanced Technology Vehicle Manufacturing Program.[citation needed]

[edit] Service Centers

Tesla Motors dealership on Santa Monica Boulevard in Los Angeles, California

Service Centers for the Tesla Roadster are planned for the following locations:

Tesla Motors has stated that it will build additional service centers over the next few years in order to support sales of its next vehicle, the Model S (previously codenamed the WhiteStar). "To do 10,000 units for WhiteStar, we need to be in a lot more places," said Darryl Siry, Vice President of Marketing.

Planning is currently underway for an additional fifteen service centers in major metropolitan locations.[21]

There is minimal maintenance required of an electric vehicle. There are no oil changes and brake maintenance is minor due to regenerative braking. Transmission, brake, and cooling system fluid changes will be required as for gasoline-engine cars.

[edit] Partners

Tesla uses several domestic and overseas suppliers and partners.

The brakes and airbags of the Tesla Roadster are made in Germany, while the chassis is made in Norway. [22]

Tesla Motors licensed AC Propulsion's Reductive Charging(tm) patent, which integrates the charging electronics into the inverter in a way that reduces mass and complexity. Tesla Motors has designed and builds its own power electronics, motor, and other drivetrain components that incorporate this licensed technology from AC Propulsion.

Tesla has a significant relationship with Lotus Cars. A design contest was held for the final styling of the Tesla Roadster, then codenamed Dark Star, which Lotus's design studio won. The Roadster includes several components from the Lotus Elise like the windshield and air bag systems, but neither the chassis nor any of the body panels are sourced from Lotus Cars. The chassis design licensed from Lotus, based on the Elise chassis, was built using the same Lotus software tools used to build the Elise chassis, and is built by the same Norwegian manufacturer. Similarly, the body panels were designed under contract by Barney Hatt of Lotus Design Studios in cooperation with Tesla, but are manufactured from carbon fiber by a third party vendor. Final assembly of the Tesla Roadster is done at Lotus Cars in Hethel, England by both Lotus and Tesla employees.

[edit] Tesla Energy Group

Interest in Tesla Motors' battery technology led to the formation of a division called the Tesla Energy Group. Think Global was to be the first customer, placing an order for development and delivery of battery packs for their electric cars. Tesla put their plans on hold in September, 2007 due to delays in production and engineering, and Think has accordingly found a new battery supplier, EnerDel.[23]Tesla's powertrain business was profitable as of October, 2008[24]

Tesla Motors has partnered with Daimler to build the electric drive train for the electric Smart Fortwo. [25][26]

[edit] Lawsuits

In March 2008 it was announced that Tesla had filed a lawsuit against Fisker Automotive, saying that Henrik Fisker "stole design ideas and confidential information related to the design of hybrid and electric cars". Tesla hired Fisker to design the WhiteStar sedan but decided against the design as it was deemed "substandard" according to Tesla chairman Elon Musk. [27]

Also in March 2008, Magna International filed a lawsuit against Tesla claiming that it was never paid for services rendered. Tesla hired Magna to help design a 2-speed transmission for its Roadster. The Magna-designed transmission is not in use for the current model.[28]

[edit] Board of Directors

[edit] References

  1. ^ a b Martin Eberhard (2007-08-07). "Martin Eberhard of Tesla Motors speaks to the Motor Press Guild" (Flash video). http://video.google.com/videoplay?docid=-6124789175148491596. Retrieved on 2008-06-22. 
  2. ^ "Why the Name "Tesla"?". Tesla Motors. http://www.teslamotors.com/learn_more/why_tesla.php. Retrieved on 2008-06-10. 
  3. ^ Ohnsman, Alan (2009-01-19). "Detroit Auto No-Shows Put Startups Fisker, Tesla in Spotlight" (in English). Bloomberg.com. http://www.bloomberg.com/apps/news?pid=newsarchive&sid=a1F6C1RdOomM. Retrieved on 2009-02-10. 
  4. ^ "Crunchbase Tesla Motors" (in English). Crunchbase.com. 2008-11-18. http://www.crunchbase.com/company/tesla-motors. Retrieved on 2009-02-10. 
  5. ^ Anita Lienert, Correspondent (2008-01-11). ""Stealth Bloodbath" Roils Tesla Motors". Edmund's Inside Line. http://www.edmunds.com/insideline/do/News/articleId=124272. Retrieved on 2008-02-08. 
  6. ^ "The Next Leg of the Race". 2007-08-15. http://www.teslamotors.com/blog2/?p=52. 
  7. ^ a b "TIME Best Inventions 2006". http://www.time.com/time/2006/techguide/bestinventions/. 
  8. ^ "Tesla Roadster ‘Signature One Hundred’ Series Sells Out". Megawatt Motorworks. http://www.megawattmotorworks.com/display.asp?dismode=article&artid=293. 
  9. ^ "Tesla opens first dealership in Los Angeles". AutoWeek. 2008-05-02. http://www.autoweek.com/apps/pbcs.dll/article?AID=/20080502/FREE/422389269/1023/rss01&rssfeed=rss01. Retrieved on 2008-05-05. 
  10. ^ "We have begun regular production of the Tesla Roadster". Tesla Motors. 17 March 2008. http://www.teslamotors.com/blog2/?p=57. Retrieved on 2008-03-20. 
  11. ^ http://www.teslamotors.com/blog2/?p=70 | Tesla Motors Update
  12. ^ Tesla announces the Model S: a $60k, all-electric, five passenger sports sedan - Engadget
  13. ^ [1]
  14. ^ http://www.allcarselectric.com/blog/1019550_tesla-motors-update-250th-delivery-model-s-unveiling | AllCarsElectric
  15. ^ http://www.autoblog.com/2009/03/26/tesla-model-s-50-000-ev-sedan-seats-seven-300-mile-range-0-6/ | Autoblog
  16. ^ "Tesla Model S Revealed". Automoblog.net. http://www.automoblog.net/2009/03/27/tesla-model-s-revealed/. 
  17. ^ BusinessWeek profiles Tesla Motors
  18. ^ [|Tasha Nita Adams] (5 May 2008). "Now Open: It's Electric! Tesla Motors in Santa Monica". Racked LA. http://la.racked.com/archives/2008/05/05/now_open_its_electric_tesla_motors_in_santa_monica.php. Retrieved on 2008-06-22. 
  19. ^ Albach, Banks (2 August 2007). "Elecrifying move: Tesla Motors plans to set up hub in Menlo Park". Palo Alto Daily News. http://www.paloaltodailynews.com/article/2007-8-2-mp-tesla. Retrieved on 2008-06-22. 
  20. ^ van der Sande, Michael (26 March 2009). "Sales Update- Buying a Tesla Roadster just got easier". Tesla Motors. http://www.teslamotors.com/blog2/?p=71. Retrieved on 2009-03-28. 
  21. ^ Pogue, David. "Solving the Car-Propulsion Problem". Pogue’s Posts - Technology. New York Times. http://pogue.blogs.nytimes.com/2007/04/05/solving-the-car-propulsion-problem/. 
  22. ^ Can Silicon Valley Reinvent The Car? - Forbes.com
  23. ^ Tesla Motors (2007-05-22). Tesla Energy Group, a New Division of Tesla Motors, Signs Development and Supply Agreement Worth $43 Million with Think of Norway. Press release. http://www.teslamotors.com/media/press_room.php?id=509. 
  24. ^ Musk, Elon (2008-10-15). "Extraordinary times require focus" (in English). Tesla Motors. http://www.teslamotors.com/blog2/?p=65. Retrieved on 2009-01-08. 
  25. ^ Greentech Media | Electric Vehicles Get a $30M Charge
  26. ^ http://www.teslamotors.com/blog2/?p=70 | Tesla Motors Update
  27. ^ "Tesla files suit against Fisker Automotive". Autoblog. http://www.autoblog.com/2008/04/15/tesla-files-suit-against-fisker-automotive/. 
  28. ^ "Tesla Motors Sued By Transmission Supplier Magna". Autoblog. http://www.autoblog.com/2008/04/16/tables-turned-tesla-motors-sued-by-transmission-supplier-magna/. 

[edit] External links

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