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List of marketing topics
From Wikipedia, the free encyclopedia
This is a list of marketing topics.
Contents |
[edit] Marketing fundamentals
- Marketing
- Consumer
- Business Marketing
- Core
- Customer
- Marketing mix
- Marketing orientation, also called customer focus or marketing concept
- Sustainable competitive advantage
- Core competency
- Experience curve effects
- Marketing myopia
- Market segment
- Target market
- Business model
- Value
- Market
- Market share
- Economies of scope
- Marketing Effectiveness
- End-user
[edit] Marketing strategies and paradigms
- Marketing strategies
- Marketing paradigms
[edit] Marketing management
[edit] Product management
- Product management
- Product
- Product differentiation
- Product life cycle management
- Packaging and labelling
- Product line
- Whole product
- Product portfolio
- Positioning
- Brand management
[edit] Pricing
- Choice Modelling
- Pricing
- Price
- Price points
- Pricing objectives
- Discounts and allowances
- Penetration pricing
- Variable pricing and real-time pricing
- Profit maximization
- Price discrimination
- Price elasticity of demand
- Geographical pricing and price zoning
- Cost-plus pricing
- Rate of return pricing
- Competitor indexing
- Joint product pricing
- Transfer pricing
- Willingness to pay
- Barter
[edit] Promotion
- Marketing communications
- Promotion
[edit] Distribution
[edit] Direct marketing
- Direct marketing
- Database marketing
- Telemarketing
- Multi-level marketing
- Specialty catalogs
- Pyramid scheme
- Direct Marketing Association
[edit] Consumer behavior
- Choice Modelling
- Consumer behaviour
- Demographics
- Lifestyle
- Buyer decision processes
- Maslow's hierarchy of needs
[edit] Marketing research
- Marketing research
- Master of Marketing Research
- Qualitative marketing research
- Quantitative marketing research
- Experimental techniques
- Observational techniques
- Industry or market research
- Data analysis techniques used in marketing research
[edit] Services marketing
[edit] See also
- List of management topics
- List of human resource management topics
- List of economics topics
- List of finance topics
- List of accounting topics
- List of information technology management topics
- List of production topics
- List of international trade topics
- List of business law topics
- List of business ethics, political economy, and philosophy of business topics
- List of business theorists
- List of economists
- List of corporate leaders
