Microsoft Points

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Microsoft Points
The promotional logo of Microsoft Points
The promotional logo of Microsoft Points
User(s) Xbox Live Marketplace
Games for Windows - Live Marketplace
Zune Marketplace
Windows Live Gallery
Symbol Image:Microsoftpoint.gif
Plural Points, Microsoft Points
Banknotes
Freq. used Cards of 700, 1400, 1500, 1600, 2100, 2800, 3000, 3500, 4000, 4200 Image:Microsoftpoint.gif
Central bank Microsoft

Microsoft Points (denoted as Image:Microsoftpoint.gif) are the currency of the Xbox Live Marketplace, Games for Windows - Live Marketplace, Windows Live Gallery and Zune online stores. The points allow users to purchase content without a credit card, and reduce the number of small credit card transaction fees which Microsoft would otherwise pay.[1] Some downloads on the Xbox Live Marketplace are free, but most other downloads, such as full versions of arcade games and extras for some games, cost Microsoft Points.

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[edit] Point cost per region

Microsoft Points are sold in each country in the local currency. However, because the official price per point is defined differently for each country (in terms of their local currency), some regions pay more (in terms of cost relative to the US dollar) for the same quantity of points than others due to currency fluctuations.

Microsoft Points are purchased either online via credit card or in the form of Microsoft Points Cards (also known as "tokens") from retail locations. Points can be bought in a number of different allotments ranging from 100 up to 5000 Microsoft Points. In the United States, 80 points are equal to US$1.[2]As a result, an 800 point arcade game would retail for US$10 in real-world currency.

Country 100Image:Microsoftpoint.gif 500Image:Microsoftpoint.gif 1000Image:Microsoftpoint.gif 2000Image:Microsoftpoint.gif 5000Image:Microsoftpoint.gif
United States $1.25 $6.25 $12.50 $25.00 $62.50
Canada $1.45 $7.25 $14.50 $29.00 $72.00
United Kingdom £0.85 £4.25 £8.50 £17.00 £42.50
Australia $1.65 $8.25 $16.50 $33.00 $82.50
Mexico $14 MXN $69 MXN $138 MXN $275 MXN $687 MXN
Europe €1.20 €6.00 €12.00 €24.00 €60.00
Japan ¥148 ¥740 ¥1480 ¥2960 ¥7400
Taiwan $42 $210 $420 $840 $2100

[edit] Pricing differences between regions

The price of Microsoft Points varies considerably between regions. When launched, Microsoft Points were priced approximately the same in each country. However, because Microsoft does not generally change the pricing to coincide with the current exchange rates, the cost per point in other countries relative to the United States is constantly fluctuating. Using exchange rates from November 23, 2008:

Country 100Image:Microsoftpoint.gif (USD) Price relative to USD
United States $1.25 100%
Canada $1.14 91%
United Kingdom $1.27 102%
Australia $1.10 84%
Europe $1.51 121%
Japan $1.54 123%
Mexico $1.02 82%
Sweden $1.38 110%
Taiwan $1.26 101%

The available allotments also vary by region. For example, the minimum purchasable amount in the UK is 500 points, compared to 100 points in the US. Token amounts vary by country as well, in an effort to find a "natural" price point. For example, points cards are officially priced in the UK at 2100 points for £17.50 and in the US at 1600 points for $19.99. In the UK, 1600 points would be £13.71 and in the US 2100 points would be $26.25, neither of which is a round number.

[edit] Taxes

Depending on the registered country or address of an account, the online purchase of Microsoft Points may be taxed. The following list includes regions which must pay value added tax or luxury tax in accordance with local government regulations:

In the United States, states continue to push for sales tax or use tax collection on online purchases.[3] As a result, Microsoft is now automatically assessing these taxes on online Microsoft Point purchases in applicable locations, e.g. New York.[4]

[edit] Prepaid cards

Prepaid cards are sold at retail stores and at some convenience stores. Each card contains a code redeemable for a fixed number of Microsoft Points which can be added to any Xbox Live account or Zune Marketplace account in a given country or region. Cards come in various denominations of Points, depending on the country. Once used, cards have no further value and cannot be "recharged" or partially redeemed. Cards purchased in one region cannot be associated with Xbox Live accounts from other regions.[5]

[edit] Card pricing

Cards are usually sold at their full retail price (plus applicable sales tax), but can be sold at a discount in some cases, providing a better-than-normal exchange rate.

In the United States, many retailers sell pre-paid cards with a value of 1,600 Microsoft Points. These are sold for $19.99 and provide $20.00 equivalent in points (80 points/$1.00), essentially making a card purchase equivalent to an online purchase. Video game retailers may also sell cards with a value of 4,000 points for $49.99, again at essential parity with online pricing.

In the United Kingdom, most video game retailers sell pre-paid cards with a value of 2,100 Microsoft Points. These have a retail price of £17.50, though actual price varies depending on individual store. Purchasing one of these gives a cost of £0.83 per 100 points (£0.0083 per point), which is slightly cheaper than purchasing online (£0.85 per 100 points (£0.0085 per point)).

Canadian retail stores sell pre-paid cards with a value of 1,400 Microsoft Points for approximately $20 CAD. This works out to $0.014 per point, which is slightly cheaper than buying online ($0.015 per point). Additionally, cards worth 2,800 Microsoft Points recently became available for approximately $40 CAD (which is the same price per point).

In Mexico, most game stores sell pre-paid cards with a value of 1,500 Microsoft Points, with a retail price of $199 MXN. This equates to about $0.13300 MXN per point ($0.01204 USD per point).

In New Zealand, most game stores sell pre-paid cards with a value of 1,500 Microsoft Points, for around $25 NZD. This equates to about $0.0167 NZD per point.

Similarly, Australian game and department stores also sell pre-paid cards with a value of 1,500 Microsoft Points at an RRP of $25.00 AUD. This equates to about $0.0167 AUD per point, which is slightly more expensive than purchasing online ($0.0165 per point).

In Japan, retail stores and some convenience stores sell pre-paid cards with a value of 700 Microsoft Points for ¥1,050, 1,400 Microsoft Points for ¥2,100 and 3,500 Microsoft Points for ¥5,250. These works out to ¥1.5 per point, which is slightly more expensive than buying online (¥1.48 per point).

[edit] Xbox Live Marketplace

Microsoft Points are the official currency of the Xbox Live Marketplace, including Xbox Live Arcade. They can be used at the Xbox Live Marketplace to purchase games, themes, Gamertag pictures, original Xbox titles, game expansion material (e.g. vehicles, maps, songs, etc.), and other content. Points are region specific and non-transferable, so for example, points purchased with a U.S. account will not be accepted for purchases in any other region. As of November 22, 2006, users in some regions have also been able to purchase videos and television episodes from the Marketplace, however many regions - such as Australia - are still paying comparatively more (on the exchange rate) for a service that does not provide any of this content. Microsoft Points and purchases made with them are non-refundable.

[edit] Zune Marketplace

Microsoft Points can be used at the Zune Marketplace just as at the Xbox Live Marketplace, and are transferable between the two systems. Music tracks can be purchased with Microsoft Points at the Zune Marketplace for 79 Points each ($0.99 USD) or 99 Points each ($1.24 USD). Whole albums can often be purchased for 880 points ($11.00 USD), although the pricing varies depending on the selected album.

Point purchases in the Zune Marketplace are in increments of 400 as compared to the Xbox Live Marketplace at 500 points.

[edit] Criticisms

The Microsoft Points system has been criticized for being deceptive in terms of actual real-world cost, as well as for users often having to purchase more points at once than are immediately needed. In his review of the Zune, news editor for Windows IT Pro Magazine Paul Thurrott mentions[6]:

Microsoft is obscuring the true cost of this content. A song on Zune typically costs 79 Microsoft Points, which, yes, is about 99 cents. But it seems to be less because it's just 79 Points.

The Wall Street Journal technology reporter Walt Mossberg notes[7]:

To buy even a single 99-cent song from the Zune store, you have to purchase blocks of “points” from Microsoft, in increments of at least $5. You can’t just click and have the 99 cents deducted from a credit card, as you can with iTunes. [..] So, even if you are buying only one song, you have to allow Microsoft, one of the world’s richest companies, to hold on to at least $4.01 of your money until you buy another.

It should be noted, though, that neither iTunes, the PlayStation Store, nor the Wii Shop Channel allow exact payments with cash, either—prepaid cards purchased in the United States have minimum values of $15 for iTunes and $20 for the PlayStation Store and Wii Shop Channel. Furthermore, although iTunes allows for exact online payments when offered a credit card, the PlayStation Store and Wii Shop Channel do not—the minimum that can be applied to their systems are $5 and $10, respectively. The Wii Shop Channel uses Wii Points: a concept very similar to Microsoft Points.

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