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Collective consciousness refers to the shared beliefs and moral attitudes which operate as a unifying force within society.^[1] This term was used by the French social theorist Émile Durkheim (1858–1917) in his books The Division of Labour (1893), The Rules of Sociological Method (1895), Suicide (1897), and The Elementary Forms of Religious Life (1912).

In The Division of Labour, Durkheim argued that in "traditional" or "simpler" societies (those based around clan, family or tribal relationships), religion played an important role in uniting members through the creation of a common consciousness (conscience collective in the original French). In societies of this type, the contents of an individual's consciousness are largely shared in common with all other members of their society, creating a mechanical solidarity through mutual likeness.

Contents 1 Other uses of the term 2 See also 3 Notes 4 References

[edit] Other uses of the term

Various forms of what might be termed "collective consciousness" in modern societies have been identified by other sociologists,^[who?] going from solidarity attitudes and memes to extreme behaviors like groupthink or herd behavior. It has developed as a way of describing how an entire community comes together to share similar values. This can also be termed "hive mind".

[edit] See also

• Abilene paradox
• Borg
• Collective effervescence
• Collective intelligence
• Collective unconsciousness
• Communal reinforcement
• Crowd psychology
• Group behaviour
• Noosphere
• Peer pressure
• Singularity
• Social Representations
• Zeitgeist

[edit] Notes

[edit] References

• Jary, David; Julia Jary (1991). Collins Dictionary of Sociology. Glasgow: Harper Collins. p. 774. ISBN 0-00-470804-0. 

• Williams, Swatos (editor) (1998). "Émile Durkheim" (Web and Print). Encyclopedia of Religion and Society. Altamira Press. http://hirr.hartsem.edu/ency/durkheim.htm. Retrieved on 2007-02-03. 

• Lloyd, Annemaree (2007). "Guarding Against Collective Amnesia? Making Significance Problematic: An Exploration of Issues" (Web and Print). Library Trends. http://www.thefreelibrary.com/Guarding+against+collective+amnesia%3F+Making+significance+problematic:...-a0170113891. Retrieved on 2008-04-25.