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From Wikipedia, the free encyclopedia

Personal branding is the process whereby people and their careers are marked as brands.^[1] It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging.^[2] The term is thought to have been first used and discussed in an 1997 article by Tom Peters.^[3]

Personal branding often involves the application of one's name to various products. For example, celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g., Trump Steaks).

[edit] See also

• Online identity management

[edit] References

1. ^ Daniel J. Lair, Katie Sullivan, and George Cheney (2005). Marketization and the Recasting of the Professional Self. Management Communication Quarterly 18 (3): 307–343.
2. ^ Lair, Sullivan, and Cheney.
3. ^ Tom Peters (August 1997). "The brand Called You". Fast Company (Mansueto Ventures LLC.) (10): pp. 83. http://www.fastcompany.com/magazine/10/brandyou.html. 

1. Fadhila Brahimi [1], FB-Associés [2] coach strategique en Personal Branding "Manager-Star"© [3]

[edit] Further reading

• Schawbel, Dan (2009). Me 2.0: Build a Powerful Brand to Achieve Career Success. Kaplan Publishing. ISBN 1427798206. http://www.amazon.com/Me-2-0-Powerful-Achieve-Success/dp/1427798206. 
• George Cheney, and Craig Carroll (1997). "The Person as Object in Discourses in and Around Organizations". Communication Research 24 (6): 593–630. doi:10.1177/0093650297024006002. http://crx.sagepub.com/cgi/content/abstract/24/6/593. 
• Levine, Michael (2003). "The Celebrity brand". branded World: Adventures in Public Relations and the Creation of Superbrands. John Wiley & Sons Inc.. ISBN 0471263664. 
• Bence, Brenda (2008). How YOU Are Like Shampoo. Las Vegas, Nev.: Global Insight Communications. ISBN 978-0-9799010-2-7. http://www.globalinsightcommunications.com/books.htm. 
• Perez Ortega, Andres. Marca Personal. ISBN 9788473565578. http://www.marcapropia.net/libro.htm. 
• Arruda, William (2007). Career Distinction: Stand Out by Building Your Personal Brand. Hoboken, N.J.: J. Wiley & Sons Inc.. ISBN 0470128186. http://www.careerdistinction.com. 
• Bence, Brenda (2009). How YOU Are Like Shampoo for Job Seekers. Las Vegas, Nev.: Global Insight Communications. ISBN 978-0-9799010-5-8. http://www.globalinsightcommunications.com/books.htm.