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Type Public
Founded California 1999
Headquarters San Francisco, California
Key people Marc Benioff
Industry On-demand software
Revenue US$1.077 billion (2009)
Operating income US$63.742 million (2009)
Net income US$43.428 million (2009)
Employees 3300+
*Figures as of January 2009.[1] [2] (NYSECRM) is a vendor of Customer Relationship Management (CRM) solutions, which it delivers to businesses over the internet using the software as a service model.


[edit] History

[edit] Origins was founded in 1999 by former Oracle executive Marc Benioff. In June 2004, the company went public on the New York Stock Exchange under the stock symbol CRM. Initial investors in were Marc Benioff, Larry Ellison, Halsey Minor, Magdalena Yesil and Igor Sill, Geneva Venture Partners.

[edit] Current status is headquartered in San Francisco, California, with regional headquarters in Dublin (covering Europe, Middle East, and Africa), Singapore (covering Asia Pacific less Japan), and Tokyo (covering Japan). Other major offices are in Toronto, New York, London, Sydney, and San Mateo, California. has its services translated into 16[3] different languages and currently has 55,400[4] customers and over 1,500,000[5] subscribers. In 2008, ranked 43rd on the list of largest software companies in the world.[6]

Following the Federal takeover of Freddie Mac and Fannie Mae in September 2008, the S&P 500 removed the two mortgage giants after Wednesday, September 10, 2008, and added Fastenal and to the index, effective after Friday, September 12, 2008.[7]

[edit] Acquisitions

The following is a complete list of acquisitions by

  • Sendia[8] (April 2006) for US$15 million in cash[9] – now Mobile
  • Kieden[10] (August 2006) – now Salesforce for Google AdWords
  • Kenlet[11] (January 2007) – Original product CrispyNews used at Salesforce IdeaExchange[12] and Dell IdeaStorm [13]. Now relaunched as Salesforce Ideas.
  • Koral (March 2007) – now Salesforce Content
  • Instranet (August 2008) – now rebranded to Salesforce Knowledge

[edit] Security issues

In November 2007, a successful phishing attack compromised contact information on a number of customers, which was then used to send highly-targeted phishing emails to Salesforce users. [14]

[edit] Products and Services

[edit] Customer Relationship Management's CRM solution is broken down into several applications: Sales, Service & Support, Partner Relationship Management, Marketing, Content, Ideas and Analytics.

[edit] Platform's Platform-as-a-Service product is known as the Platform. The platform allows external developers to create add-on applications that integrate into the main Salesforce application and are hosted on's infrastructure.

These applications are built using Apex (a proprietary Java-like programming language for the Platform) and Visualforce (an XML-like syntax for building user interfaces in HTML, AJAX or Flex).

[edit] AppExchange

Launched in 2005, AppExchange is a directory of applications built for Salesforce by third-party developers which users can purchase and add to their Salesforce environment. As of September 2008, there are over 800[15] applications available from over 450 ISVs.

[edit] Customization

Salesforce users can customize their CRM application. In the system, there are tabs such as "Contacts", "Reports", and "Accounts". Each tab contains associated information. For example, "Contacts" has fields like First Name, Last Name, Email, etc. ....

Customization can be done on each tab, by adding user-defined custom fields. [16]

Customization can also be done at the "platform" level by adding customized applications to a instance, that is adding sets of customized / novel tabs for specific vertical- or function-level (Finance, Human Resources, etc) features.

[edit] Web Services

In addition to the web interface, Salesforce offers a Web Services API that enables integration with other systems. Soon Salesforce will release a slimmed down version for their subscribers for use with Blackberry mobile phones.

[edit] Languages

English, Dutch, Spanish, German, French, Finnish, Swedish, Japanese, Italian, Portuguese (Brazilian), Korean, Russian, Thai, Danish, Simplified Chinese and Traditional Chinese. Application and online help & training documentation are available in these languages.

Also, end user languages are available in Hungarian, Czech, Turkish, Polish, Lithuanian, Latvian & Estonian.

[edit] Other

Other technologies in use at are Resin Application Server, and the in-house technologies Apex (a Java-like programming language and programming platform) and S-controls (Salesforce widgets - these are predominantly based on JavaScript).

[edit] See also

[edit] Notes

[edit] External links

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